Black Hat SEO

Black Hat (SEO) Search Engine Optimization: Refers to aggressive tactics and techniques that are used for priming search engines.

Some examples: keyword stuffing, invisible text and doorway pages are among the common Black Hat practices.

Key Word Stuffing:
Search engine algorithms have been vamped to combat basic black hat techniques like keyword stuffing.
In certain cases some search engines may drop the offenders website/page ranking and may possibly delete altogether from engine.

Invisible text:
This practice is the process of hiding keywords within pages to trick search engine while not being visible to the website surfer.
These hidden words are achieved by coding the font to be the same as the background color of the page.
These techniques will likely be caught and may lead to suspended pages or the domain altogether.

Doorway pages:
Doorway pages are web pages created for Spam Indexing.
Done by inserting results for particular phrases with the purpose of sending visitors to a different page.
A.K.A. Jump pages, bridge pages, gateway pages, portal pages, entry pages and other names.
Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. We do not encourage nor employ these rogue SEO tactics.

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SEO Since 1999